Campaign Pulse

June 2026Demo JSON

Local session data, metrics computed from normalized newsletter facts.

Overview

Overview

Read the monthly takeaway, then choose the next workspace.

June 202611 sendssaturated

Mission control

Revenue is strong, but audience pressure is high.

The month brought in €278,052 from 1,049,983 delivered emails. Revenue is -5.5% versus last month, while response quality is -2.7%.

Business health

Needs intervention

29/100 health score

Revenue vs target

€278,052

Revenue on track

€165,000 target

Engagement vs target

11.3%

CTOR off track

27.6% OR; 3.1% CTR

Pressure risk

Pressure is high

Pressure off track

Cold Audience; 100/100 risk

Best next move

Protect the audience

Reduce commercial overlap and use editorial or value-led content before another offer.

Money in

€278,052

-5.5% vs last month

Are campaigns producing enough value?

Audience reached

1,049,983

11 sends this month

How much pressure did the list absorb?

Response quality

11.3%

27.6% opened, 3.1% clicked

Of the people who opened, how many acted?

Audience pressure

80/100

saturated

Pressure is high

27.7% of segment revenue came from the top segment.

Target performance

Business targets vs actuals

Editable targets are compared with deterministic tolerance bands.

Revenue

Revenue on track

€278,052

Target €165,000

OR

OR off track

27.6%

Target 34.0%

CTR

CTR off track

3.1%

Target 4.8%

CTOR

CTOR off track

11.3%

Target 14.0%

Conversion

Conversion off track

0.3%

Target 1.2%

RPR

RPR on track

€0.26

Target €0.18

Pressure

Pressure off track

80/100

Target 62/100

Keep doing

Summer Drop Vip Push

Repeat the exclusivity angle where audience pressure is controlled.

Fix first

Cold Audience is the saturation watchpoint

Reduce commercial overlap and use editorial or value-led content before another offer.

Watch next

Summer Drop Last Chance has hidden intent

Rework the subject line and send timing before changing the offer or creative body.

Go deeper

Choose the workspace that matches the business question you want answered next.

Action panel

Start here before planning the next send

These are deterministic recommendations from campaign, segment, revenue, engagement, and fatigue signals in the local dataset.

P1 critical actioncritical

Protect the audience

Reduce commercial overlap and use editorial or value-led content before another offer.

Why
88/100 saturation score, 5 sends, 0.5% unsub rate.
Affected area
Segment: seg_cold_audience
P2 opportunitypositive

Scale the proven pattern

Reuse the exclusivity angle with VIP Customers + Recent Buyers, then test one CTA variant before increasing volume.

Why
€1.86 RPR, 17.3% CTOR, €46,341 revenue.
Affected area
Segment: seg_vip
P3 watch itemwarning

Adjust the next send

Do not scale this message shape until the audience fit, offer clarity, or creative angle changes.

Why
0.5% CTR, 2.7% CTOR, €0.00 RPR.
Affected area
Segment: seg_new_leads

Analysis panel / Revenue

Is revenue holding up or becoming campaign-dependent?

Top campaign: Summer Drop 26 at 90.4% of revenue.

Trend line compares monthly revenue with the 3-month average.

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Analysis panel / Response

Are people still acting after opening?

Response quality moved -2.7% versus last month.

Open rate shows attention; click-to-open shows whether attention became action.

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Analysis panel / Audience

Who can take more pressure, and who needs rest?

High-Intent Browsers has the best value headroom.

Further right means more pressure; higher up means better revenue per recipient.

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Analysis panel / Campaigns

Which campaign system carried the month?

Overall campaign efficiency: 93/100.

Bars show revenue contribution by campaign system.

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Outliers

Sends worth a human read

These callouts explain unusual performance in plain language so the team knows what to inspect before repeating or repairing a campaign.

unsubscribeSummer Drop 26

Summer Drop Last Chance

Unsubscribe pressure was unusually high.

Suppress overlapping low-fit audiences before the next commercial touch.

revenueSummer Drop 26

Summer Drop Launch

Revenue materially exceeded the month pattern.

Inspect the audience and offer mix as the repeatable pattern.

unsubscribeWinback Engine

Winback Engine Winback

Unsubscribe pressure was unusually high.

Suppress overlapping low-fit audiences before the next commercial touch.